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How it works

What you will learn here

  • How to easily engage with us

  • The 8 steps we take to ensure a great audiobook

  • The 40+ platforms we sell through

  • Our Promise

At Hillenbrand & Co® we’ve made it our mission to turn great books into great audiobooks. We do this by researching books with audiobook and market potential and then produce a premium listening experience that get’s noticed.

As the rights holder you agree for us to produce and indefinitely distribute, at our cost, the audiobook where we pay you a fixed commission percentage on the royalties earned.

Easy 3 steps to your audiobook income

Step 1

Let's talk

We normally find that an informal one-on-one web meeting or phone call works well. Just drop us a line, via email or the Contact Us form and let us know you are interested to learn more.

Step 2

Licensing

The Production and Distribution Agreement allows us to produce an audiobook at our expense and sell it to our mutual benefit. We do not become your agent or get audio rights in general.

Step 3

Receive payments

We will pay you the commission monthly after we receive the royalties to your assigned bank account

Let's talk

We make it easy for you to monetise your book further at no cost or risk to you

Our 8 stages to regular audiobook income

The steps below describes, at a high level, the process and resources which we commit to each audiobook project. As an author your involvement in these steps is not required or expected.

Research stage
1-2 weeks
1
In depth analysis

An in-depth analysis is conducted to answer key questions around;

  1. Search demand vs Sales
  2. Keyword analysis
  3. Competitor analysis
  4. Reader reviews' analysis
  5. Sales in specific genre vs Categories
  6. Channel & format comparison
Project Starts
Week 0
2
License Agreement

We forward a letter of offer and a prepared license agreement, not an agency agreement, to the rights holder of the book script. The key terms relate to commission split and that ownership and rights of book script remains with the author. Distribution rights to the audio book remains with Hillenbrand & Co®

Narrator Selection process
Week 1-3
3
Pre production
  • Narrator profile analysis
  • Narrator invitations
  • Narrator submissions Review
  • Narrator audition
  • Narrator interview
  • Narrator selection
  • Narrator contract
Script formatting
Week 1-3
4
Pre production

Book script is reviewed and formatted to suit an audio book delivery. There are no changes or edits to story. Changes may relate to tables/images/ references and similar.

Production
Week 4-5
5
Narration

Narration considerations including:

  • Session set up
  • Chapter track set up
  • Master track setup
  • Recording set up
  • Export settings
  • Review / corrections/ approval
Production
Week 4-5
6
Marketing artifacts
  • RTA - Retail (promo) audio sample
  • Graphics for various platforms
  • Optimised and compliant book description
  • Templates and posts for launch activities
Launch
Week 6
7
Platform submissions and review activities

Preparation (files, disclosures, supporting marketing material) and submission to 40+ platforms. 30-60 days review and admission time.

Various marketing activities aimed at attracting reviews.

Payments
8
Sales monitoring and reporting

Royalties are paid first time normally 60-90 days after launch on each platform. 

We are platform agnostic which generates more sales

Platforms we distribute through

Your audiobook income journey starts with a penstroke for a turnkey solution

Books are being consumed differently - Are you missing out?

The younger generations are embracing audiobooks. The average price of an audiobook is between $20 and $30 which is substantially higher than ebooks or Kindle editions. US audiobook sales eclipsed ebook sales in 2020.

We empower your business by providing a turnkey solution with 100% skin in the game. Your success is our success.

Millenials leading the Audiobook growth

Our promise

  • A 100% comittment to producing a quality audiobook
  • We measure our success in sales and we take pride in sharing this success with you
  • To provide a valuable and meaningful audiobook solution to authors
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